By consistently checking the market for meals, beverages and home goods, we provide correct benchmarks displaying how brand names and shops are performing determined by crucial steps. Our devoted shopper industry experts use Individuals measures to deliver actionable FMCG insights.

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Vietnam's FMCG landscape is going through a metamorphosis with short-term troubles in 2024 intersected with long-term shifts in demographic composition, financial outlook, and buyer Choices.

getting achieved its cheapest amount in almost three yrs in July, August observed inflation nudge up again marginally.

adhering to two yrs of very low income throughout Tet (the Lunar New yr), items are predicted to look up for your rapid transferring purchaser merchandise industry this time close to For the reason that Vietnamese financial system has recovered and people Use a positive outlook on financial prospective customers, In keeping with industry research enterprise Kantar Worldpanel Vietnam.

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establish the shifts reshaping Vietnam's FMCG sector & the growth pillars that can help brand prosper in 2024.

With Covid-19 lingering, shoppers are trying to find indulgence and aid. Beverage suppliers, like Nongfu Spring, Coca Cola, PepsiCo, attract additional Chinese homes during the modern year by communicating the consolation and joy which they can provide. In addition to driving the business of its wanting to drink model Oriental Leaf, a sugar free tea-based mostly beverage, Nongfu Spring also introduced fusion products such as Sparkling Tea, with its positioning of “actual tea leaves, ample bubbles SMM Panel for Spotify and lower sugar recipe”, supplying sensory joy along with the Chinese tea drinking lifestyle and expanding the boundary of tea and carbonated delicate drink”.

About us Worldpanel division decodes shopper conduct to shape manufacturer futures. it's the forex in customer and shopper insight, encouraging brand names harness the strength of our behavioural info to set bold strategies and travel sustainable business affect.

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Worldpanel furthermore is Reside for more than six many years. Below you could find just a lot of the insight shared. Does this spark a crucial query you would like answered in your consumers, sector, or option? Get in contact. There’s lots of shoppers within the superior street perspective Perception in search of an knowledge - how do your consumers choose to experience?

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A climbing affluent course, additional nuclear family members, the booming progress of electronic engineering, and an ever-increasing demand from customers for personalisation among the people will offer options and troubles for FMCG brand names in the approaching many years, In line with Kantar Worldpanel Vietnam.

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